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overcome your challenges using this tool

A brand management tool for services-based organisations ambitious to grow consistently and sustainably.

Called Continuous Branding, we've designed it to help you overcome your biggest challenges.

proven with excellenT

results

Rapport Guest Services grew by 20% per annum for nearly a decade, into a market leading and award winning company, using Continuous Branding. Read the story of the early years in chapter eight of the book.

20%

some of the challenges we can help you smash

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Ambitious for growth? Fancy flying high?

Need some help to rebrand your company? But not quite sure where to start? Help is at hand.

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Are you at a business cross roads now?

Overcome all your signifiant challenges with this brand tool for service-based organisations and look forward to a prosperous future.

A team of rowers pulling in the same direction

Are you making significant changes to your business model?

Have you developed a new value proposition and now you and your team need to pull together to communicate it clearly.

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Are your client relationships too transactional and too fragile?

Communicate the change in your client relationships to collaborative partnerships for greater reward.

Man looking down from the summit of a mountain.

Going for brand leadership?

If you're ambitious for the future success of your company, aspire to be a market leader or regain lost leadership, then read more.

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Markets changing fast? Competitors more aggressive?

Ready to reposition your company? Use branding strategically and your ideal clients will find you.

Continuous Branding book by Craig Thatcher

Need a brand tool that works?

We have a simple brand management tool available in ebook, audiobook and paperback. With coaching and workshops for support.

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Pivoting out of the pandemic?

Discover the best rebranding strategy that adds most value to your company.

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Struggling how to market and brand your new services?

If you have developed new services to exploit new opportunities then service branding makes the intangible tangible.

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Want to increase the value of your company in the next five years?

If you have or are changing business strategy then discover how you can make sure you make the most of it.

Thinking differently 

"Company size no longer matters. Only excellent service does."

Craig Thatcher
#ContinuousBranding

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Of companies that listed their brand values on their websites, each included ‘trust’, ‘honesty’, ‘integrity’ and ‘ethical’ as one of them.

 

Would you buy from a company that lacked integrity or was dishonest? No.

 

It is a waste of time to list them because they make them all sound the same, and so it is hard for clients to chose one over another.

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distinct brand values are critical

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why do some companies grow more than others?

Because their leaders think like brand owners and build the companies and their brands consistently. Not in fits and starts.

 

Companies that use design as an integral part of their strategy to solve customer problems reap the biggest rewards over those that use design as a process, or only for styling or don’t use design at all.

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Design Ladder developed by the Danish Design Centre, 2003

impressive return on investment

Warwick Business School interviewed 48 leaders of world class companies and found the use of design was strongest with senior management support.
 

It transforms the way organisations think and work and adds value to companies of any size.

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Eden Partners: Evaluating Designing Demand 2012 and Centrifuge: Evaluation of Public Services by Design 2010

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RIGHT at the heart 

Put Continuous Branding at the heart of everything you do and you'll communicate your strategy to your clients, your people and your suppliers in an exciting and engaging way.

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the best compaNIES share a SIMILAR Pattern

Having identified a pattern that all our best performing clients share with the most successful organisations, I then developed five principles to explain it to you.

The main difference between the best performers and the rest, is that the best ones follow all five principles all of the time. Not some of them some of the time.

follow all these principles, all of the time

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See what others say

“I liked the book: a good and worthwhile read. It opened my eyes to the wider aspects of branding which I hadn't given consideration to before.”

Jonathan Ross

Recruitment Consultant and Solopreneur