overcome your challenges using this tool
A brand management tool for services-based organisations ambitious to grow consistently and sustainably.
Called Continuous Branding, we've designed it to help you overcome your biggest challenges.
proven with excellenT
Rapport Guest Services grew by 20% per annum for nearly a decade, into a market leading and award winning company, using Continuous Branding. Read the story of the early years in chapter eight of the book.
some of the challenges we can help you smash
"Company size no longer matters. Only excellent service does."
Of companies that listed their brand values on their websites, each included ‘trust’, ‘honesty’, ‘integrity’ and ‘ethical’ as one of them.
Would you buy from a company that lacked integrity or was dishonest? No.
It is a waste of time to list them because they make them all sound the same, and so it is hard for clients to chose one over another.
distinct brand values are critical
why do some companies grow more than others?
Because their leaders think like brand owners and build the companies and their brands consistently. Not in fits and starts.
Companies that use design as an integral part of their strategy to solve customer problems reap the biggest rewards over those that use design as a process, or only for styling or don’t use design at all.
Design Ladder developed by the Danish Design Centre, 2003
impressive return on investment
Warwick Business School interviewed 48 leaders of world class companies and found the use of design was strongest with senior management support.
It transforms the way organisations think and work and adds value to companies of any size.
Eden Partners: Evaluating Designing Demand 2012 and Centrifuge: Evaluation of Public Services by Design 2010
RIGHT at the heart
Put Continuous Branding at the heart of everything you do and you'll communicate your strategy to your clients, your people and your suppliers in an exciting and engaging way.
the best compaNIES share a SIMILAR Pattern
Having identified a pattern that all our best performing clients share with the most successful organisations, I then developed five principles to explain it to you.
The main difference between the best performers and the rest, is that the best ones follow all five principles all of the time. Not some of them some of the time.
follow all these principles, all of the time
See what others say
“I liked the book: a good and worthwhile read. It opened my eyes to the wider aspects of branding which I hadn't given consideration to before.”
Recruitment Consultant and Solopreneur