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overcome YOUR MARKETING CHALLENGES WITH THE CONTINUOUS BRANDING TOOL
A brand management solution for services-based organisations ambitious to grow consistently and sustainably.
We designed the Continuous Branding tool to help you overcome your biggest branding and marketing challenges.
proven with excellenT
results
Rapport Guest Services grew by 20% per annum for nearly a decade by using Continuous Branding. The business evolved into a market leading and award-winning company. Read the story of the early years in chapter eight of the Continuous Branding book.
20%
some of the challenges we can help you smash
Of companies that listed their brand values on their websites, each included ‘trust’, ‘honesty’, ‘integrity’ and ‘ethical’.
It’s pointless to list these qualities because everyone does! In fact listing them can suspend disbelief and inspire scepticism.
If you say you’re honest, you may not be, and if you’re not, you’re certainly not if you say you are.
distinct brand values are critical
why do some companies grow more than others?
Because their leaders think like brand owners and build the companies and their brands consistently. Not in fits and starts.
Companies that use design as an integral part of their strategy to solve customer problems reap the biggest rewards over those that use design as a process, or only for styling or don’t use design at all.
Design Ladder developed by the Danish Design Centre, 2003
impressive return on investment
Warwick Business School interviewed 48 leaders of world class companies and found the use of design was strongest with senior management support.
It transforms the way organisations think and work and adds value to companies of any size.
Eden Partners: Evaluating Designing Demand 2012 and Centrifuge: Evaluation of Public Services by Design 2010
RIGHT at the heart
Put Continuous Branding at the heart of everything you do and you'll communicate your strategy to your clients, your people and your suppliers in an exciting and engaging way.
A commonality
I saw five key principles and branding practices that our best performing clients have in common with the most successful brands.
The main difference between the best performing brands and the rest is that the best brands follow all five principles all the time - not some of them some of the time.
follow all these principles, all of the time
