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  • Writer's pictureCraig Thatcher

What is the best rebranding strategy for your company?

We’re asked this question a lot

If you’re an owner or director of a company that sells services, rather than makes or sells products, and are ambitious to grow over the next five years, then you'll need a rebranding strategy to achieve it.

You’re probably at an important crossroads right now if you’re making some significant strategic decisions about the future of your company. You may have decided to grow to sell in the next three to five years, in which case you need to build the value to realise the best possible price.

Alternatively, you may just have acquired the business or the management as a result of a merger, acquisition or diversification and now need to grow in a sustainable and consistent way. Whatever the reasons you need to embark on the right rebranding strategy to help you achieve your objectives.

Pivoting out of the pandemic

We have all witnessed seismic changes in markets as a result of the pandemic. Some have been utterly decimated whilst others have boomed. Many companies have had to change the way they operate and communicate. The end result is that opportunities are there for those quick or brave enough to pivot their companies to take advantage.

The rebranding strategy that adds most value

Branding is a strategic activity that will add enormous value to your company if you put it at the heart of everything you do. It is not a tactical activity to employ every few years when growth slows down. To learn how to harness the power of it you first need to understand the process of branding and then how to manage it on an on-going basis.

Achieve greater success from continuous growth

Branding is more like a journey, one that is totally unique to your company rather than a one-off exercise. With no straight lines to the end. Because there is no end. Only twists and turns along the way to greater success and continued growth. Branding is a bit of a mystery to most people. Yet it is simple and you can benefit from it’s performance-boosting capability because we have developed a tool called 'Continuous Branding' to help you.

supporting your rebranding strategy

We can show you how to use the branding tool to maximise the impact of your rebranding strategy on your market, on your clients and on your colleagues.

Your next steps

Discover how to build the value of your company over the next three to five years and you'll find it easier with our brand tool.

Are you going for market or brand leadership?

Perhaps thinking of repositioning your company?

Do you need to clearly communicate your new value proposition?

Need any help rebranding your company?

Are you changing your relationship with clients to strategic ones rather than tactical?

Service branding will make your intangible services tangible with our tool for service-based organisations.

Connect, contact or call

Connect with me on LinkedIn and Twitter, contact me with a question, or call Craig Thatcher on the studio number below.


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