HIGHLIGHTS & FAVOURITES
Here are just a few of our personal favourites and highlights over recent years.
NEW BRAND AND website
Design of a new value proposition, a new brand identity, followed by the design, build and copywriting for the website of RISC Vision - an ambitious start-up risk intelligence platform that uses artificial intelligence. Read more.
LAUNCHING A NEW AWARD
Craig Thatcher led the creative team that designed the brand identity and website and provided social media support for the inaugural launch of the Corporate Receptionist of the Year Award. He was also a member of the judging panel, pictured with winner, Kitjia Lace of Rapport Guest Services.
BIG GAIN IN Market share
As a result of improved digital marketing for a new range of air conditioners from Caice Acoustic Air Movement. Up from sixth position to third in one year. The new range was also a finalist in the RAC Cooling Awards.
DIRECTOR OF THE YEAR FINALIST
Craig Thatcher was a finalist in the IOD Director of the Year Awards (London & South), in the SME category.
For the design and production of a one off publication for Informa plc a FTSE 100 client at the Institute of Internal Communications Awards for Excellence.
Digital CONGRESS MADRID
As a host on day two, Craig Thatcher introduced 14 expert speakers to delegates, each with a TED-style talk. In the afternoon he led a panel discussion on the topic of ‘Data and ROI’. Over 18,000 people attended during the three full days of this popular and successful digital congress.
ADVISORY BOARD MEMBER
Craig Thatcher was appointed a member of the advisory board of the Edge Hotel School. He has maintained a long association with the hotel school ever since it was established as well as with the charitable foundation behind it.
In memory of stephen green
Craig Thatcher launched a brand of coffee in memory of Stephen Green, the founder of Greenfisher called, Mornin’ Squire, which was his favourite greeting. An award-winning importer and roaster created the special blend and £1 from every pack sold was donated to Action for A-T, his favourite charity.
Craig Thatcher led the creative team that was 'highly commended' for the best strategic development of a new brand for Rapport Guest Services in the Transform Europe Awards.
BRANDING BOOK PUBLISHED
Craig Thatcher wrote and published a book called Continuous Branding. Available from Amazon in paperback, ebook and as an audiobook.
BBC RADIO 4 INTERVIEW
Craig Thatcher was interviewed by Michael Rosen for Radio 4 Word of Mouth programme - on why instructions manuals are so hard to follow. To listen search 'instructions michael rosen word of mouth'.
RE-BRANDING CITY CATERER
Craig Thatcher led the creative team that re-branded Restaurant Associates, a division of Compass Group UK & Ireland. Following this, it was awarded Business & Industry Caterer of the Year at the Foodservice Catey Awards. The judges said that the re-branding made a significant contribution to winning the award.
SALES SUCCESS FOR ZANUSSI
Craig Thatcher devised a brand engagement and retail sales programme for Zanussi. Masterminding a very successful tie-up with celebrity chef Gino D’Acampo. Thousands attended the branded roadshows around the UK & Ireland, resulting in a significant gain in market share against a declining market.
BUILDING RAPPORT from scratch
Craig Thatcher led the creative team that named, positioned and designed the brand identity for this guest services company. Since then he has helped Rapport to become a market-leading, multi-award winning company in six countries around the world.