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Digital marketing touches us in personal ways
Digital marketing agency in Maidenhead helps B2B company owners, directors and managers to drive awareness and generate leads.
Digital marketing uses the internet, mobile devices, social media and search engines to reach, engage and interact with individuals.
It demands new ways of approaching and understanding how people behave compared to traditional marketing. Communications are two way, yet the power balance is in their favour, not yours.
why digital marketing?
Because people now spend most of their time on-line.
Digital marketing provides enormous reach - on a global scale, if necessary. With highly accurate targeting as you learn what they're like from their digital footprints, the channels they prefer or platforms they visit.
This helps lower your cost as you waste less resource on people with little prospect of engaging with you, as well as increasing the speed of communication.
easier to measure
Return On Investment is easier to measure when compared to traditional forms of marketing. And, it's easier to amend your strategy if the results don’t match your expectations.
Similarly, if things are going really well, you can throttle back on your marketing, if needed.
your digital marketing strategy
We'll help you define your ideal targets, calculate how many there are and the best way to reach them.
Then work with you to define their experience at every touchpoint of their journey with you.
developing your campaign
Once you’re happy with the strategy we’ll agree, clear objectives for your campaign. The greater the clarity the greater the chances of success.
We'll also propose which key messages need to be communicated and the steps to be completed by your clients to achieve what you want.
For instance, there would be different messages and 'call to actions' if you want to raise awareness for your company or brand compared to generating leads for a product or service.
choosing your best channels
These are the channels the people you want to reach use most frequently or where they spend their time. Here is a list in alphabetical order;
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Content Marketing
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Email Marketing
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Influencer Marketing
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Pay Per Click Advertising
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Podcasts
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SMS Messaging
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Social Media Marketing
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Video Marketing
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Webchat
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Websites
Discover more details on which channels are best.
creating your digital tools and and assets
We live in a fast-paced, multi-media world with lots of distractions and tiny attention spans. So you’ll need to talk in an engaging way that reflects your unique personality, using the best digital tools and assets that we've created for you. They include one or more of the following in alphabetical order;
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Animated Icons & Logos
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Audible Branding
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Animated Videos
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Digital, ebooks & Audiobooks
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Documentaries, Short Films & Stings
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Infographics
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Kinetic Typography
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Podcasts
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Soundtracks & Sound Effects
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Voiceover Artist
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Webinars
Discover more details on why you should use certain digital assets and tools.
maximum effectiveness
How much you spend and the results you achieve will depend on what market sector you're in, how ambitious you are for growth and how long you keep the campaign going.
However, with digital marketing you can use all sorts of analytics tools measure the Key Performance Indicators that'll help you to manage better.
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