Create a distinct advantage for your company by using the power of experience design

As a branding agency in Berkshire, we help company owners and managers to design memorable moments for their clients using experience design.

brand promise, value & experience

Experience design is a new way of integrating your company's promise with your clients’ experience and the ‘value’ they enjoy.

It also acts as a powerful form of branding because business people and designers can easily collaborate using the experience design framework.

why is Customer experience so important?

Because we’ve all had poor experiences of buying from or working with others and it can be disappointing or even annoying, depending on how bad it was.

It makes us feel like they don’t care about us. So why should we care about them?
It can destroy hard-won loyalty and encourages us to quibble costs, flirt with competitors or never buy from them again.

call back later, she snapped

I left my previous private dentist practice, not because my dentist wasn’t any good, but because one day the receptionist told me coldly to phone back and make my appointment after her lunch break.

I never did call back and found a new dentist closer to home.

I am not the only one who switches because of poor service.

“Design the service experience at the start, then reverse engineer the offering, the touchpoints, the service and even the organisation to be able to reliably produce the desired experience”.

Source: This is Service Design Thinking - Stickdorn / Schneider

engage and motivate

Service is such an important way of differentiating your company, it is vital that you motivate your colleagues to deliver what you promise to your clients.