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  • Writer's pictureCraig Thatcher

Launching the NEXTGEN competition by WoodWhite Accountants

Caption: Left to right: Ashley Foxcroft, Freedom Technologies (Finalist), James Eaton, IONETIC (Winner), Simone Panella, Dyamotech (Finalist) and Dexter Hutchings, The Apprentice Voice (Finalist).

NEXTGEN is a new competition FOR entrepreneurs

Launched by WoodWhite Accountants, the winner receives up to £25,000 worth of valuable business, financial and marketing support over 12 months - to help achieve their ambitious plan for their startup.

Paul Worthington, CEO and founder of WoodWhite Accountants announcing the winner.

craig thatcher on the judging panel

This also includes £5,000 worth of marketing and branding advice for the winner, James Eaton of IONETIC from Craig Thatcher, who was one of fives judges.

Like the partners at WoodWhite Accountants, he recognises that entrepreneurs power our economy and need all the support they can get. Discover how he is supporting the next generation of entrepreneurs.


We drafted the copy for the NEXTGEN pages on the WoodWhite website, the finalists' certificates, the application form and proposed a way of automating and storing the on-line applications and nominations, ready for judging.

designing the TROPHY

We designed the trophy and arranged for a craftsman to create it out of maple wood, which is a soft wood, easy to work with and unlikely to split when drilled for the acrylic tube that gives the impression that the WW is suspended above the base.

HIGHLIGHTS FROM THE 2022 EVENt at the roseate hotel, reading

We filmed key parts of the day and then edited seven films, transcribed the content, created subtitles and uploaded to a new showcase.

The transcribed copy was used to create two articles. One was a news release and circulated to the media and the second was an update to the key page on the WoodWhite Accountants website where people can keep track of the progress of the competition.

The results

Initial feedback from the finalists of the inaugural event have been amazing and we will be following the winner, James Eaton of IONETIC over 12 months.

Need to transform your company?

If you would like help with the launch of a new competition or event then contact Craig Thatcher now.


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