Transform your market position with your own AI powered knowledge base
- Craig Thatcher

- Oct 25, 2023
- 2 min read

Artificial Intelligence (AI) is grabbing all the headlines at the moment but we’ve all had disappointing experiences with ‘intelligent’ bots.
Photo by нυвιѕ тανєяη on Unsplash.
Imagine your own knowledge base powered by AI
So we’ve been thinking how AI can help you to provide a better experience for your employees and your clients by accessing your own knowledge base and for you to carve out a distinct place in your market.
People don’t have time to waste
Wouldn’t it be so much easier, faster and more efficient if people could simply type their question or query into a search bar or prompt like ChatGPT and sit back and wait for a few seconds for the relevant answer from the company knowledge base. Rather than try and find the information manually or file by file?
The idea born because of character limit for prompts
This all started when we discovered that our best results with Generative AI came from providing it with content that we created specifically from long form interviews. However, we also wanted to provide access to the 32,000 words of wisdom in our book for service-based organisations ambitious to grow called ‘Continuous Branding’ plus all the pages, blog posts and success stories on this website.
We thought this would be a brilliant way we could provide our clients with a unique experience by accessing all of our knowledge and experience quickly and easily, wherever they are. But we quickly hit the character limit for ChatGPT.
feed YOUR BOt everything about your organisation
We’ve been working with a specialist developer on a system that will enable you to import and ingest different file types from pdfs to emails into your own knowledge base and embed a chatbot on your intranet or website to enable your colleagues, prospects or clients to ask it questions, either using their keyboard their voice and have answers back as text or voice in a matter of seconds. No more wasting time.
Most of our clients provide complex services or products and store large numbers of different types of files across their organisations in silos that their employees find difficult to access. Even if they have a well structured filing system.
This one application could make a significant difference, enhance user experience and reduce operational costs. A knowledge base powered by AI offers efficiency, scalability, personalisation and continuous improvement.
Morgan Stanley wealth management deploys GPT-4 to organise its vast knowledge base
Read this excellent example of how a company can make its vast knowledge base more accessible to its employees and improve the way they serve their clients.
AI POWERED knowledge base offers many advantages
Marketing position
AI-powered knowledge bases help organisations to position themselves in their respective markets as very helpful, relevant and friendly - which are extremely compelling attributes to have for any company in a competitive landscape.
Efficiency and accessibility
AI-powered knowledge bases provide 24/7 access to information, eliminating the need for human operators to be available around the clock. Users can find answers to their questions quickly and conveniently, enhancing overall efficiency.
Scalability
AI-driven knowledge bases can scale to accommodate a growing volume of data and users. As your organisation or user base expands, the AI system can handle increased demand without significant manual intervention.
Personalisation
Advanced AI systems can tailor responses to individual user preferences and behaviour, providing a more personalised experience. This can enhance user engagement and satisfaction.
Multilingual support
AI knowledge bases can easily support multiple languages, making information accessible to a global audience without the need for extensive translation efforts.
Continuous learning
AI systems can continuously learn from user interactions and feedback, improving their knowledge and responses over time. This adaptive learning process enhances the quality of information provided.
Data analytics
AI-powered knowledge bases can generate valuable insights from user interactions, helping organisations identify trends, common user issues, and areas for improvement in their products or services.
Cost savings
Over time, AI knowledge bases can reduce operational costs associated with customer support, as they require fewer human resources for routine enquiries. This frees up employees to focus on more complex tasks.
Instant updates
AI systems can quickly incorporate new information or updates, ensuring that users always have access to the most current knowledge.
24/7 support
With AI knowledge bases, users can access information and support at any time, including outside regular business hours, which can be crucial for global organisations and online businesses.
Reduced human error
AI is less prone to errors caused by fatigue, distraction, or lapses in judgment, leading to higher accuracy in responses and information.
Automation
AI knowledge bases can automate repetitive tasks, such as answering frequently asked questions, freeing up human employees to focus on more complex and creative aspects of their work.
Quick problem resolution
AI can rapidly identify and diagnose issues, offering solutions or routing users to the appropriate human support when necessary. This can lead to faster problem resolution and improved customer satisfaction.
Compliance and security
AI systems can be programmed to adhere to regulatory compliance and security protocols, ensuring that sensitive information is handled appropriately and safely.
Enhanced search
AI-powered search capabilities can understand user queries more intuitively, helping users find the information they need even if they aren't sure how to phrase their questions.
Any questions about transforming your market position with an AI powered konwledge base? Contact Craig Thatcher.


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