If you’re an owner or director of a company that sells services, rather than makes or sells products, and need your company repositioning then our 'Continuous Branding' tool can help achieve it.
You’re probably making some significant strategic decisions about the future of your company as your markets are changing. Also your competitors are multiplying fast, getting stronger and more aggressive.
appeal to clients that are an ideal fit
With margins under pressure, you need to appeal to clients that are an ideal fit for your business model, rather than waste valuable time and resources on those that are not. You’re also having to drive culture change by transforming the way your colleagues think and behave, so your company can move faster and be more agile, in the future.
Only a complete company repositioning will help you achieve what you want, yet this is notoriously difficult to get right when you’re running a service-based organisation. Because you have to make intangible services tangible and communicate with clients and your colleagues on a continuous basis.
branding is a strategic activity to add value
Branding is a strategic activity that’ll add enormous value to your organisations if you put it at the heart of absolutely everything you do. It is not a tactical one to be employed every few years when growth slows down. You need to learn how to harness the power of it and how to manage it.
However, branding is a bit of a mystery to most people. Yet it is simple and you can benefit from it’s performance-boosting capability because we have developed a tool called 'Continuous Branding' to help you.
proven with consistent results
Rapport Guest Services grew by 20% per annum for nearly a decade, into a market leading and award winning company, using Continuous Branding. Read the story in chapter eight of the book.
Your next steps
Are you going for market or brand leadership?
Do you need to clearly communicate your new value proposition?
Discover what’s the best rebranding strategy is for your company.
Need any help rebranding your company?
Are you changing your relationship with clients to strategic ones rather than tactical?