We'll help you to keep you kite flying high. If you’re an owner or director of a company that sells services, rather than makes or sells products and need help rebranding a company, then you’ll find our 'Continuous Branding' tool very helpful.
communicate change to clients and colleagues
You’re probably making some significant strategic decisions about the future of your company. As a result you need to communicate these changes to your clients and colleagues. This can be exciting and daunting when so much is happening all at the same time.
The problem is that rebranding a company that sells services rather than makes or sells products is difficult because the key to success is about making your intangible services tangible and persuading your colleagues to think and behave in new and different ways.
Rebranding a company is just the first step
Because the process of branding is a strategic activity that’ll add enormous value to your organisations if you put it at the heart of absolutely everything you do from now on. It’ll help you to clearly communicate your strategy to your colleagues and clients on a continuous basis. It is not a tactical activity, employed every few years when growth slows down.
harness the power
Branding a bit of a mystery to most people. Yet it is simple and you can benefit from it’s performance-boosting capability because we have developed a tool to help you.
proven with consistent results
Rapport Guest Services grew by 20% per annum for nearly a decade, into a market leading and award winning company, using Continuous Branding. Read the story in chapter eight of the book. Rebranding a company that provides intangible services like Rapport is covered in chapter eight and the stages for your own branding journey are outlined in chapter nine.
Your next steps
Are you going for market or brand leadership?
Perhaps thinking of repositioning your company?
Do you need to clearly communicate your new value proposition?
Discover what’s the best rebranding strategy is for your company.
Are you changing your relationship with clients to strategic ones rather than tactical?