Going for brand leadership



If you’re an owner or director of a company that sells services, rather than makes or sells products and plan to achieve market leadership or brand leadership in the next three to five years then this Continuous Branding tool can help. It is available as an ebook, audiobook and paperback.


It is proven with consistent results. Rapport Guest Services grew by 20% per annum for a decade, into a market leading and award winning company, using Continuous Branding. Read the story in chapter eight of the book.

Brand leadership takes determination and stamina

You may have taken a significant strategic decision on achieving market leadership for your company or brand leadership in a specific market segment. Because you know that being a market follower limits the size and quality of clients you appeal to.


Or perhaps you plan to regain your lost leadership because your markets are evolving fast and so are your competitors. They’re multiplying quickly, and getting stronger and more aggressive. You also need to adapt by achieving far more with possibly fewer employees. Colleagues in turn, must all work smarter because your customers are more demanding and discerning than ever before.

Continuous Branding is a tool for brand leadership

Branding a bit of a mystery to most people. Yet it is simple and you can benefit from it’s performance-boosting capability because Craig Thatcher has developed this tool to help you.


Your next steps

Discover how to build the value of your company over the next three to five years and you'll find it easier with our brand tool.

Perhaps thinking of repositioning your company?

Do you need to clearly communicate your new value proposition?

Discover what’s the best rebranding strategy is for your company.

Need any help rebranding your company?

Are you changing your relationship with clients to strategic ones rather than tactical?

Service branding will make your intangible services tangible with our tool for service-based organisations.



Connect, contact or call

Connect with me on LinkedIn and Twitter, contact me with a question, or call Craig Thatcher on the studio number below.