Take advantage of our proven strategic brand management tool


We'll make sure that the wheels don't fall off your bike. Take advantage of our strategic brand management tool to add value and achieve success for your company, your brand and yourself.

If you’re an owner or director of a company that sells services, rather than makes or sells products, and want strategic relationships with clients rather than transactional ones, then our 'Continuous Branding' strategic brand management tool can help.


Perhaps you’re making some significant strategic decisions about the future of your company because margins are under pressure. A good start is to appeal to clients that are an ideal fit for your business model, rather than waste valuable time and resources on those that are not.


changing your relationship with clients

Changing your present transactional relationships with clients to strategic ones based on long term, collaborative partnerships is another way of releasing the pressure. However, you need to seek out those clients that looking for the same thing, whilst driving culture change within your company.



change the way your colleagues think

Transform how your colleagues think about the way that your clients buy and experience services. As opposed to the traditional way your colleagues sell and support these same services. Because the two are completely different. Internally, this change must also come from working smarter and developing new skills, because your clients’ are more demanding and discerning than ever before.

Adding value and achieving greater success

You’ll add enormous value and achieve greater success if you put 'Continuous Branding' at the heart of everything you do. Because it links your strategy to your people and to your clients on a continuous basis. As this is not a tactical activity to be employed every few years when growth slows down.

Continuous Branding supports your objectives

Branding can be a bit of a mystery to most people. Yet it is simple and you can benefit from it’s performance-boosting capability because we have developed our brand management tool to help you.



Proven with consistent results

Rapport Guest Services grew by 20% per annum for nearly a decade, into a market leading and award winning company, using Continuous Branding. Read the story in chapter eight of the book.


Your next steps

Discover how to build the value of your company over the next three to five years and you'll find it easier with our brand tool.

Are you going for market or brand leadership?

Perhaps thinking of repositioning your company?

Do you need to clearly communicate your new value proposition?

Discover what’s the best rebranding strategy is for your company.

Need any help rebranding your company?

Service branding will make your intangible services tangible with our tool for service-based organisations.



Connect, contact or call

Connect with me on LinkedIn and Twitter, contact me with a question, or call Craig Thatcher on the studio number below.