Background and the brief
Anthony Toby Homes Trust in Wokingham, Berkshire gives people with learning disabilities the ability to live together in a group home, enabling them to enjoy normal and fulfilled lives as part of the local community, experiencing the same rights and opportunities as everyone else.
We were asked by the trustees of the charity to design, build and launch a new website as their previous one needed to be refreshed.
the strategy and challenges
In just under ten minutes in this film, Craig Thatcher and Rachel Allman talk about the strategy, the biggest challenges and give some useful advice to charities thinking about re-designing their websites.
“Residents are at the heart of everything”
What we did
Rachel Allman and Craig Thatcher worked together on the overall strategy having first reviewed the structure and content of the previous website. The idea was to improve the user experience, to make it easier to find information and to communicate the wonderful care provided. We also wanted to show that the residents are at the heart of everything, have a clear voice, are listened to and lead fulfilling lives. Which is beautifully summed up by the strap line - a home for living life.
“A home for living life at Anthony Toby Homes Trust”
So following our review of the previous website and similar organisations, we re-organised the navigation and menus. Then Rachel drafted new copy, which also provided a detailed brief for the photographer, Pennie Withers to take some great shots of the residents, the staff and the homes.
We developed a fresh contemporary design for the Anthony Toby Homes Trust website including a new logo, fonts and colours. Knowing that our client needed to be able to update the website going forwards, Andrew Wicks built it using a theme within the popular WordPress Content Management System as well as designing a simple suite of business stationery which included business cards, digital letterheads and compliments slips.
Reaction FROM THE TRUSTEES
All are delighted with the new website.
“Very many thanks, the website looks great, so much better and more professional”
"Great job done for a great organisation. Many thanks to all involved for their dedication and professionalism.” Gary Fisher, Trustee
Why we love being involved
We’ve really enjoyed this project because it is vital that everybody should enjoy normal and fulfilled lives and to experience the same rights and opportunities as everyone else. There are few better ways to judge our society than how we treat the vulnerable. This charity is a shining example of how to do it well and all the people who work there including the trustees deserve recognition.
need to improve your website?
Make contact with Craig and he'll talk you through our approach and explain the advantages.