2. Understand your branding options

What’s holding your marketing or rebranding back? Do you understand all your options for improving your brand?

What are your branding objectives - really? Can you really fix your branding issues? Do you really understand what’s possible? Are you open to finding the best way forward?

Are some of your clients difficult to work with? Do they drain your resources? Perhaps you need to replace them with new clients that are a better fit for you. But how? Few brands can afford to lose clients.
Do you want to lead your market or follow it? Is your business or brand growing more slowly than other brands in your market? Would you like to learn from other successful leaders how service branding can help you grow your company?

Are you constantly, proactively improving the quality of your services? Is your service as good as it can be? Is your service consistent? Do you deliver on your brand promises? Do you know what makes your company great, and the best way to communicate this?

Do you think you’ve tried every way to grow your brand? Did you re-brand a few years ago, but sales are starting to slow again, yet you still have big plans to grow your company? Maybe you need help repositioning. Many brands do.

If you answered yes to one or more of these questions - you're not alone. I’ve helped many clients overcome the same issues by using my #ContinuousBranding tool to help them rebrand their organisations. I can help you, too.

Please read these chapters from the Continuous Branding book.

Chapter 3: Preparing for the Future

Chapter 4: Think of a Brand as a Person

Get in touch if you are unclear or need to know more about StrawberryFinch marketing.