top of page
Target success

Set your target for success

What are the deliverables? This should correspond with what you need the project to do for your organisation. How are you going to measure whether you’ve been successful? You can use numbers, or specific qualitative targets or goals. Share these with your agency so they’re clear about what the objectives are, and they’ll rise to the challenge with their proposed creative solution, giving you something solid to judge it against.

bottom of page