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Launching is not the end

Keep your brand moving forward on a continuous basis after the launch. Remember the launch date is a significant milestone on your journey, not the end of the branding process. It’s tempting to launch, then sit back and congratulate yourself, but this is dangerous territory.

Once you’ve introduced your brand to your own people and clients you need to develop and commit to a plan that keeps your brand in front of them on a continuous basis.

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