Appoint a specialist

Select the right branding consultant or agency partner because you’re going to need specialist expertise to guide you on your journey. Make sure they have the relevant skills and experience. Do they have a tried and tested creative process? Do you think they have the ability to challenge you, guide you and listen to you when needed? Are they able to work collaboratively with you? You’ll achieve a better, more robust result with this type of relationship because it will complement the skills and experience of the individuals you’ve enlisted internally.

This is one of the biggest decisions you’ll make because the difference in the results you can expect from working with the best people - and the rest - could be the difference between success and failure.