Key points from the chapter
Five principles of Continuous Branding
Continuous Branding is made up of five principles and is for anyone running or marketing a service-based organisation and building their brand through their people.
Use Continuous Branding strategically, by putting the principles at the heart of everything you do for greater brand performance and success with more consistent and sustainable growth.
Motivating your people to personify your brand is both challenging and rewarding and Continuous Branding can help you with it.