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Find your tail wind

Key points from the chapter

Find your tail wind

Recognise the feeling of a ‘head wind’ slowing you down, because Continuous Branding is like a ‘tail wind’, making progress a lot easier.

There is considerable evidence for design acting as a strategic motor for growth and innovation.

Design is more than merely styling. Organisations can incorporate it into their own particular way of doing things.

Awareness of the strategic importance of using design in both the private and public sectors across the European Union is growing through better design management.

Servicing the wrong clients will drain your resources. Your brand only needs to be relevant to clients that are an ideal match. Don’t bother with the others, let your competitors struggle with them.


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